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The Blog
Walmart's market share in U.S. eGrocery reaches record high in Q2 2023
The market is shifting as consumers adapt to challenging financial conditions according to Measuring the Online Grocery Market: eGrocery Share in the U.S., a report released in early September 2023. Flight-to-value behaviors are visible in how households are adjusting the way they buy groceries online. One sign is that Walmart has steadily increased its market share, surpassing the entire Supermarket channel for the past three quarters. Another sign is that Pickup’s share dominance over Delivery continues to grow.
The Lookout
Feb. 2024 U.S. eGrocery sales total $7.9 billion, down 10% versus year ago
The U.S. online grocery market finished February with total monthly sales of $7.9 billion, down 10.5% compared to 2023, according to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey fielded February 28-29, 2024. Delivery defies the downward sales trends while the gap between Mass and Grocery repeat intent rates reaches a record high.
Featured Paper
eGrocery Dashboard: Total U.S. Feb 2024
The new Feb. dashboard provides a YOY snapshot of several KPIs from our ongoing research. Need a more comprehensive picture of the how online grocery is evolving to help your planning and forecasting? Purchase a subscription to the full report.